The Adventures of a Freelance Writer and Editor

Archive for the ‘book review’ Category

What I’m Reading Now

I don’t have much time this weekend to read. Today, I’m setting up a wedding with A Garden Party Florist, and I have plans to attend a benefit dinner tonight. I do have a few books on my reading list though.

I am finally reading The Help. I am only a few pages in, but it is really good so far. I want to see the movie as soon as I finish the book.

I also plan on pre-ordering Ellen’s new book Seriously…I’m Kidding. I think Ellen is hilarious, so I’m sure the book will be great.

Well, enjoy your weekend!

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Saturday Book Review: The Digital Mom Handbook

If you check out my bookshelf, you will realize that I am a sucker for books about writing, business and making money. As an entrepreneur, I am always looking for advice from successful people about starting a business. I am particularly interested in stories that involve writing.

A few weeks ago, I was wandering around Barnes and Noble, and I stumbled upon The Digital Mom Handbook: How to Blog, Vlog, Tweet, and Facebook Your Way to a Dream Career at Home by Audrey McClelland and Colleen Padilla. Although I’m not a mom, I am a blogger, and I use social media to market myself and my clients. I picked up the book hoping to learn a few things from these impressive women. If they could create businesses and raise children, I should be able to start a business before I have children.

Here’s my verdict: the book is perfect for beginners. If you are intimidated by blogs and social media, it is a step-by-step guide that will help you overcome those fears. It is also very useful for moms because it talks about the challenges of juggling family and career and provides information on how to connect with other mothers. However, even if you are an experienced blogger without children, you can still pick up a few pointers from these ladies and the real moms they interview in the book. My favorite part of the book is the list in the back that features their favorite mom blogs. I always love discovering other bloggers.

Thanks Audrey and Colleen for writing a book that will inspire women. Just because you’re a mom (or one day want to be a mom) doesn’t mean you can’t have a thriving career.

Check out these sales going on at Barnes and Noble!

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Disclosure: Sales links are sponsored by Barnes and Noble. However, the book review and my purchase of the book above weresolely my choice, and I was not compensated for this review.

New Blog Post Schedule

Last spring, I took a course on writing for the web, and the instructor suggested that blogs should be posted on a schedule. Apparently, readers like to know when to expect certain content. When I first started my blog (which was originally a class assignment), I was reluctant to set a schedule. I wasn’t sure what I wanted to write about, so I definitely wasn’t ready to commit to a writing schedule. After a few months of posting, I’ve noticed a trend in my posts and writing and editing projects, and I am ready to announce my new posting schedule. Drum roll, please…

Miscellaneous Monday: This is to ease my inner free spirit that hates schedules. I still have one day a week that allows me write about anything I want.

Wedding Wednesday: I’ve been doing a lot of blogging for businesses in the wedding industry. (I’m obsessed with all things wedding.) On Wednesdays, I will share posts to my recent work as well as other fun wedding related information and resources I stumble upon.

Food Friday: I love food and cooking. Although it has slowed down, I was doing a lot of projects/blogs related to food. On Fridays, I will share links to recent posts, recipes, and other food related information and resources.

Saturday Morning Reading and Writing: You would think that I would take a break from reading and writing on the weekends since I write and edit for a living, but it is my passion. I love Saturday mornings when I can lounge around with a cup of coffee and a good book or notepad. So on Saturdays, I will share writing advice and news as well as book reviews.

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Social Media Marketing Must Read

It is one of those Saturdays where I want to spend all day in my pajamas and I justify the pile of laundry by telling myself that I still have Sunday to be productive, so I spent the morning on the couch with a book. I finally finished reading The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder Kabani. It is a must read for anyone who wants to improve their social media marketing strategy or who needs convinced that they should be using social media to market their business. (Hint: If you need help with this type of marketing, I offer social media marketing services.) Here are a few things I learnt from Shama that I think are worth sharing.

* All of your social media efforts should strive to get visitors to your website.

* Your blog is the foundation of your social media campaign and the key to increased traffic.

*There are ways to streamline your social media marketing so you don’t have to spend hours updating status and responding to tweets.

*Key words are important, but they must sound natural.

* As of 2010, there were more than 300 million active users on Facebook, 20 millions users on twitter, and 43 millions users on LinkedIn.

* You need to create a social media policy and strategy and put someone in charge of the content.

I’m curious, what social media networks do you currently use to market your self or your business? What is your friending policy? Have you seen results with social media marketing?

 

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