It is one of those Saturdays where I want to spend all day in my pajamas and I justify the pile of laundry by telling myself that I still have Sunday to be productive, so I spent the morning on the couch with a book. I finally finished reading The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder Kabani. It is a must read for anyone who wants to improve their social media marketing strategy or who needs convinced that they should be using social media to market their business. (Hint: If you need help with this type of marketing, I offer social media marketing services.) Here are a few things I learnt from Shama that I think are worth sharing.
* All of your social media efforts should strive to get visitors to your website.
* Your blog is the foundation of your social media campaign and the key to increased traffic.
*There are ways to streamline your social media marketing so you don’t have to spend hours updating status and responding to tweets.
*Key words are important, but they must sound natural.
* As of 2010, there were more than 300 million active users on Facebook, 20 millions users on twitter, and 43 millions users on LinkedIn.
* You need to create a social media policy and strategy and put someone in charge of the content.
I’m curious, what social media networks do you currently use to market your self or your business? What is your friending policy? Have you seen results with social media marketing?